Creating value and inclusivity in the retail sector, with a new brand identity for this local retailer.
Emporium was growing. It was relocating to much larger premises on the high street. It also needed a fresh new look that was a much better reflection. The aim was to reflect who its customers were, and how it engaged with those loyal customers. Time to change into something more comfortable.
As a high street fashion brand it was important that the branding and brand mark was relevant and appropriate. Their little grey dress if you like...
Emporium have been trading for over 12 years, but with growth and moving to new premises, they needed to change in to something a little more comfortable.
I was asked to refresh their out-of-date logomark and brand identity to reflect their customers and the market segment they wanted to appeal to. It shouldn't alienate the existing core target audience, but make them feel that the brand was moving forward in a positive direction.