I started working with Tartan Tweeds, a supplier of tweed giftware from Glasgow, to design their new logo and brand identity, in 2019.
I was recommended to the business after they had embarked on a process of trademarking their logo when they realised that the existing logo wasn't unique enough and well executed enough.
The existing logo had failed the trademark application process. They did not feel that the existing logo and branding was a reflection of their business and where it needed to be positioned.
I worked with the team to give guidance as to the best possible solution to reflect the business and its ambitions for growth.
I worked to produce a solid logo and identity that was simple, modern and had a hint of Scotland without being twee or tacky.
The logo was then developed to become an integral part of the branding and brand identity for this growing giftware company.