Holar
Adding vibrancy and purpose to a new mobile phone brand in the UK, was an absolute gift.
I was asked to help Holar with their naming strategy, branding and digital output. They were a new challenger brand in the mobile phone and communications sector. Their main competitors are of course the big brands that you would think of, so the new name and identity system had to visually reflect a brand that was unique and engaging, without all the faff and fancy jargon. They needed to ‘shout out’ in the marketplace, and I helped them to do that through brand strategy and design development.
Project Deliverables
Brand strategy
A small robust and focused 4 hours brand strategy workshop finding getting to know the brand and customers. Included research and findings reported back to the client for progression to next stage..
Naming strategy
As part of the brand strategy a new name was required for the brand. I worked with a naming strategist to help define the name for the brand based on several defining factors.
Logo design system
A simple yet bold logo and design system was developed that helped to capture the values and essence of this new brand. The importance of time and being proud of who you aer was paramount to how this new logo looked. A bold device was designed to shout about being proud of who you are.
The objective was to bring customers closer to the brand without all the fancy jargon, smoke and mirrors. Clarity, honesty, simple pricing and accountability were paramount in this project.
Being charged with creating a new name and identity system for any brand is a challenge in itself. This project was no different. The owner of the business was a major franchise holder of one of the biggest brand names in the communication industry and wanted to challenge the norm.
The existing name of the brand was uninspiring and lacked depth, so the new name and subsequent brand identity system had to feel like it could compete on an even playing field with the BIG guys! After a naming strategy session and insights, a new name was chosen. This was a reflection of the type of customers they wanted to attract to their brand.
I then created an identity system that was vibrant, flexible and ownable. The system was then applied to a suite of marketing collateral.