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Welcome to my blog.
I’ll fill this page with honest ramblings about the intrinsic value of well crafted design and branding or maybe some other relevant design musings.
Branding strategies tailored for tech startups
Building a strong brand is essential for any tech startup aiming to stand out in a competitive market. A well-crafted brand identity not...
Thomas McCrorie
Aug 54 min read
Why partnering with a brand consulting expert matters
Building a strong brand identity is essential for any business aiming to stand out in today’s competitive market. However, creating and...
Thomas McCrorie
Aug 53 min read
What’s the difference between branding and marketing? (and why you need both)
It’s one of the most common mix-ups I see—branding and marketing being used interchangeably. I understand why this happens. Both involve...
Thomas McCrorie
Jul 274 min read
Small business branding services that make an impact
In today's competitive and sometimes oversaturated marketplace, effective branding can set your small business apart. Branding isn't just...
Thomas McCrorie
Jul 274 min read
The top 20 typefaces and fonts I like and that everyone should know (and how to choose the right one for your brand)
The top 20 typefaces every designer should know (and how to choose the right one for your brand) If you’re looking for the best typefaces...
Thomas McCrorie
Jul 267 min read
Why partner with a leading branding and design agency
In today’s competitive market, effective branding is crucial for business success. Companies that truly understand the importance of...
Thomas McCrorie
Jul 264 min read
Mastering the Essentials of Brand Identity Design
Crafting the right feeling and emotions in your brand’s identity.
Thomas McCrorie
Jul 265 min read
AI and typography: how good is it, really?
AI is everywhere now. It seems to be the defacto for a lot of stuff. It can now suggest colour palettes, generate logo concepts, and...
Thomas McCrorie
Jul 233 min read
The gentle art of letting go: Rebranding without losing yourself
Rebranding can feel like a risk. But don't do it as a knee jerk to something thas has gone badly wrong. Do it for the right reasons....
Thomas McCrorie
Jul 232 min read
When your branding needs to feel whole again.
There’s a quiet frustration that builds up when you know your brand isn’t quite right. You look at your logo, your colours, your website,...
Thomas McCrorie
Jul 232 min read
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