Park Group PLC
Working with appreciate group PLC was a gift, and helping them shine in their sector was an absolute ‘JOY’.
Park Group PLC rebranded in 2018 to Appreciate Group and they needed their internal branding to reflect this new change. I worked with a local learning and development practitioner, to help them visually illustrate and define what the brand stood for internally. This enabled their management team to clearly define to their staff and their customers the brands purpose, both internally and externally.
Bringing clarity and joy to sales
Park Group PLC rebranded in 2018 to Appreciate Group and they needed their internal branding to reflect this new change. I worked with a local learning and development practitioner, to help them visually illustrate and define what the brand stood for internally. This enabled their management team to clearly define to their staff and their customers the brands purpose, both internally and externally.
I helped Appreciate Group formulate a visual feast in the form of an illustrated mind map and sub brand identity that was squarely aimed at guiding staff around the new pillars of the brand. This helped them with customer retention, customer enquiries, staff management and retention. I collaborated with a learning and development company called The Learning Lab (Scott Leiper is as mad as a box of frogs, but in the best way possible).
We collaborated together to clearly define and articulate in a cool, engaging and fun way what the brand stood for internally with staff and customers. The characters and map were created to allude to character traits and typical customers, to help staff navigate their way around the new brand externally and internally.
Project Deliverables
Brand logo
First and foremost a new name and logo style was required to help underpin this internal and external sales campaign. Scott came up with the rather quirkily titled Imagine8 which was then woven in to the culture and illustration style of the sales presenters.
Illustrations
The creative interpretation was both fresh & exciting and far exceeded our expectations. My designs helped us to ingrain critical messages about our culture in a fun, simple and engaging way. The visual imagery has embedded not only across our office location and through collateral but within our colleagues day to day. The dynamic illustrations have become the ‘short - hand’ descriptor for the way we do things around here.
