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Blog
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Boost Your Brand Identity with Impactful and effective brand identity tips

Thomas McCrorie

Nov 12, 20254 min read

Branding strategies tailored for tech startups

Branding strategies tailored for tech startups

Branding strategies tailored for tech startups

Thomas McCrorie

Aug 5, 20254 min read

Why partnering with a brand consulting expert matters

Thomas McCrorie

Aug 5, 20253 min read

What’s the difference between branding and marketing? (and why you need both)

What’s the difference between branding and marketing? (and why you need both)

What’s the difference between branding and marketing? (and why you need both)

Thomas McCrorie

Jul 27, 20254 min read

Small business branding services that make an impact

Small business branding services that make an impact

Small business branding services that make an impact

Thomas McCrorie

Jul 27, 20254 min read

The top 20 typefaces and fonts I like and that everyone should know (and how to choose the right one for your brand)

Thomas McCrorie

Jul 26, 20257 min read

Why partner with a leading branding and design agency

Why partner with a leading branding and design agency

Why partner with a leading branding and design agency

Thomas McCrorie

Jul 26, 20254 min read

Mastering the Essentials of Brand Identity Design

Thomas McCrorie

Jul 26, 20255 min read

AI and typography: how good is it, really?

AI and typography: how good is it, really?

AI and typography: how good is it, really?

Thomas McCrorie

Jul 23, 20254 min read

The gentle art of letting go: Rebranding without losing yourself

The gentle art of letting go: Rebranding without losing yourself

The gentle art of letting go: Rebranding without losing yourself

Thomas McCrorie

Jul 23, 20252 min read

When your branding needs to feel whole again.

When your branding needs to feel whole again.

When your branding needs to feel whole again.

Thomas McCrorie

Jul 23, 20252 min read

From chaos to clarity: the power of simplicity.

From chaos to clarity: the power of simplicity.

From chaos to clarity: the power of simplicity.

Thomas McCrorie

Jul 23, 20252 min read

Branding and design as therapy: how a brand identity can heal a business like yours

Thomas McCrorie

Jul 23, 20252 min read

Everybody’s free (to hire a designer) Read with the Baz Luhrmann song ‘sunscreen’ in your head.

Everybody’s free (to hire a designer) Read with the Baz Luhrmann song ‘sunscreen’ in your head.

Everybody’s free (to hire a designer) Read with the Baz Luhrmann song ‘sunscreen’ in your head.

Thomas McCrorie

Jul 23, 20252 min read

Why typefaces matter: What Comic Sans teaches us about branding.

Why typefaces matter: What Comic Sans teaches us about branding.

Why typefaces matter: What Comic Sans teaches us about branding.

Thomas McCrorie

Jul 23, 20252 min read

Design with depth: Why thoughtful brand identities make better first impressions

Thomas McCrorie

Jul 23, 20252 min read

The cost of cutting corners: Why DIY branding hurts more than it helps

The cost of cutting corners: Why DIY branding hurts more than it helps

The cost of cutting corners: Why DIY branding hurts more than it helps

Thomas McCrorie

Jul 22, 20252 min read

Your logo is not your brand: Why identity design needs more than just a pretty logo or wordmark

Thomas McCrorie

Jul 22, 20252 min read

Why I don’t use AI for logo or brand identity design — and why you shouldn’t either.

Thomas McCrorie

Jul 22, 20252 min read

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