As a product designer engineer, I’m the first to admit sales and marketing was not my strong point! I started my business, Recoil Knee Pads, in 2013 after my Dad, a joiner, complained of problems with his knees.

At the age of 48, he’s been in the trades industry for the...

I had an idea in 2007. I wanted to start my own design company.

I had 23 years’ experience working with some fantastic creative directors and designers within the industry and in March 2007, just before the birth of my daughter in October, I decided to go it alone.

Nothi...

Well, it’s been such a busy time in atom HQ over the past seven years or so, but I thought it was about time to get my new website online.

Take the time to design my website I said to myself, ‘that won’t take long’ I heard the voices say. Yeh right. Almost exactly one y...

Why do some people see value in the humble logo and some people see cost?

I think it fundamentally comes down to how much they value the design process within their own business.

Accessible software, crowd sourcing and computers make it easy for everyone to be a logo des...

Read this with the tune of Baz Luhrmann’s Sunscreen song in your head.

Calling all business owners – welcome to a small guide to designing a logo. I will dispense this advice now.

Please realise the importance of a well executed, refined and relevant logo/brand identity...